Funding Your Wallet

Campaigns run on a pre-paid wallet — here's how funding, billing, and auto-pause work.

How the Wallet Works

Every advertiser funds a wallet before launching campaigns. Clicks are billed against this balance in real time as The Eye verifies them — there's no invoicing or credit.

Funding Methods

• Card payments (Visa, Mastercard)
• Bank transfer
• Mobile money — M-Pesa, MTN, Airtel, and other providers via Flutterwave

Minimums

• Minimum spend to launch a campaign — $10
• Minimum CPC bid — $0.40 (CPA $3.50, CPM $1.50)

Auto-Pause

When your wallet balance runs low, campaigns automatically pause so you never get billed beyond what you've funded. Top up at any time to resume — paused campaigns pick back up immediately.