Publisher Brand Safety

1. Overview

Adscod protects your property with three layers working together:

• Your category blocklist — you choose whole campaign categories that must never serve on your property.
• Advertiser content screening — every campaign creative is automatically screened against a disallowed-content policy before it can go live.
• Human review — flagged campaigns route to Adscod moderators, and you can report any ad that reaches your property for takedown.

No layer is perfect on its own; together they are designed to keep clearly inappropriate advertising off the network while preserving fast, self-serve publishing for legitimate advertisers.

2. Controls You Have

2.1 Category Blocklist

In Settings → Brand safety, you can block any campaign category (for example, Crypto & Web3, Gaming, or Finance & Banking). A blocked category is an absolute veto: campaigns in that category will never be offered to or served on your property, regardless of how much the advertiser bids.

You can change your blocklist at any time. Changes take effect on the next ad request — there is no waiting period and no penalty to your standing for blocking categories.

2.2 Floor CPC

Separately, your Floor CPC setting sets the minimum bid a campaign must offer to appear on your property. While primarily a pricing control, it also filters out the lowest-quality, lowest-budget advertisers, which often correlates with lower creative quality.

2.3 Placement Control

You control where ad slots appear on your property and can remove any placement at any time. Removing a placement immediately stops all serving to that slot.

3. How Blocking Is Enforced

Your category blocklist is enforced at the moment an ad is requested, inside the ad-serving engine itself — not as an afterthought. When your property asks for an ad:

• The engine assembles the campaigns eligible for your property based on targeting, budget, and bid.
• Any campaign whose category is on your blocklist is removed before the auction runs.
• Because the exclusion happens before ranking, a blocked campaign can never win a slot, no matter how high it bids.

This means a blocked category does not merely rank lower — it is structurally ineligible to appear.

4. Advertiser Content Screening

Beyond category blocking, every advertiser campaign is screened against Adscod's disallowed-content policy before it is allowed to go live. A campaign whose creative — its headline, body text, call-to-action, or destination link — matches the policy is blocked from publishing and routed to human review.

The disallowed-content policy prohibits, among other things:

• Adult or sexually explicit content
• Illegal drugs
• Weapons and firearms sales
• Content promoting violence or hate
• Scams, fraud, and deceptive “get rich quick” offers

This screening runs automatically on the advertiser's side, so disallowed creatives are stopped before they ever reach the pool of ads eligible to serve on your property. The full list of prohibited content is maintained in our Acceptable Use Policy.

5. What Brand Safety Does Not Guarantee

We would rather set accurate expectations than over-promise. You should understand these limits:

• Category blocking relies on advertiser labelling. Campaigns are matched to categories using the category the advertiser selects. A campaign that is deliberately or mistakenly mislabelled could fall outside a category you have blocked. This is why content screening and reporting exist as additional layers.
• Automated screening covers text, links, images, and uploaded videos. We screen an ad's headline, body, destination URL, static image, and video keyframes against our disallowed-content policy. YouTube-linked videos are trusted under YouTube's own content policy.
• Automated screening is not infallible. ML models can miss edge cases or have false positives. Screening is a strong first line of defence, not a guarantee. The admin review queue and your reporting tool are the backstop.
• Brand safety is not an endorsement. An ad appearing on your property does not mean Adscod endorses the advertiser, and blocking a category does not imply any judgement about that category's legitimacy.

Because of these limits, we recommend you review the ads appearing on your property periodically and use the reporting tool below whenever something looks wrong. Reports directly improve the system for every publisher.

6. Your Rights

As an Adscod publisher, you have the right to:

• Block any campaign category from your property, at any time, without penalty to your standing or earnings on other categories.
• Set and change your Floor CPC and manage your placements at your discretion.
• Report any ad that reaches your property and have it reviewed by Adscod moderators.
• Request the removal of a specific campaign from your property and receive a response from our team.
• Be told why an ad was eligible to serve on your property, on request.
• Pause or remove your placements — and stop all serving — immediately, at any time.

Blocking categories or reporting ads never counts against you. Your earnings on the inventory you do choose to run are unaffected by the categories you exclude.

7. Reporting an Ad

If an ad appears on your property that you believe violates this policy or the Acceptable Use Policy, report it to brand-safety@adscod.com with the ad's headline or a screenshot and, if possible, the URL of the page it appeared on.

Our moderators review reports and can immediately pause a campaign across the network — pulling it from every property, not just yours. Confirmed violations may also result in advertiser account action.