Product Privacy Policy

1. Scope

This policy applies to all personal data processed when you use Adscod's subscription services, including:

• Campaign management and analytics tools
• AI-powered influencer discovery, matching, and recommendation features
• Campaign contract generation and management
• Conversion tracking pixel and attribution tools
• Communication and messaging services
• Payment, escrow wallet, and commission processing
• Reporting, dashboard, and performance scoring (Creator Score, ICR, Trust Score, Consistency, E2S)
• Profile Boost and promotional visibility features
• API access and integrations

2. Data We Collect

2.1 Account Data

Name, email, company name, billing address, phone number, and user role.

2.2 Usage Data

Feature usage, session duration, clicks, page views, API calls, and interaction patterns.

2.3 Campaign Data

Campaign briefs, deliverable content, approval records, engagement metrics, performance analytics, AI-generated match scores, campaign contract reference numbers, and conversion events collected via the Adscod tracking pixel.

2.4 Influencer Data

Social media profiles, audience demographics, engagement rates, content history, commission records, Creator Score, Creator Level, Influencer Credibility Rating (ICR), Trust Score (derived from review ratings), Consistency Score (campaign delivery rate), Engagement-to-Spend (E2S) ratio, fraud detection alerts, verification badge status, boost history (plan type, duration, spend; retained 24 months), campaign application records, contract reference numbers, and identity verification data (government ID, where provided for KYC).

2.5 Payment Data

Transaction records, invoice details, wallet balances, escrow holdings, ledger entries, and payment method information (processed by Flutterwave, our third-party payment provider). Adscod does not directly store full card numbers.

2.6 Communication Data

In-platform messages between Brands and Influencers, notification preferences, and email correspondence.

2.7 Technical Data

Device information, IP addresses, browser type, operating system, and log data.

3. How We Use Your Data

• Service Delivery: Operating the Platform, processing campaigns, and facilitating Brand–Influencer relationships.
• Personalization: Customizing your experience, recommendations, and search results.
• Analytics: Generating campaign reports, performance insights, and platform usage statistics.
• Communication: Sending transactional, account, and marketing communications (with your consent).
• Security: Detecting and preventing fraud, unauthorized access, and abuse.
• Improvement: Enhancing platform features, fixing bugs, and developing new services.
• Compliance: Meeting legal obligations and responding to lawful requests from authorities.

4. Legal Basis for Processing

• Contractual Necessity: Processing required to perform our obligations under the Customer Terms of Service.
• Legitimate Interests: Improving the Platform, preventing fraud, and managing business operations.
• Consent: Where you have provided explicit consent (e.g., marketing communications, optional analytics).
• Legal Obligation: Compliance with applicable laws, regulations, and court orders.

5. Data Sharing

We share personal data only as necessary:

• With Brands and Influencers: Campaign-related data is shared between parties for campaign delivery.
• Sub-Processors: As listed in our Product Disclosures.
• Legal Authorities: When required by law, court order, or to protect Adscod's legal rights.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

6. Third-Party Integrations

When you connect third-party services (e.g., social media accounts, analytics tools), data may be shared with those platforms.

• Social Media APIs: Audience data, engagement metrics, and content performance are retrieved with your authorization.
• Payment Providers: Transaction data is shared with Flutterwave for processing deposits, withdrawals, mobile money transfers, and card payments. Flutterwave's processing is subject to their own privacy policy.
• Analytics Platforms: Anonymized usage data may be shared for platform performance analysis.

Third-party integrations are governed by the respective provider's terms and privacy policies. Adscod is not responsible for their data practices.

7. Data Retention

• Account Data: Retained for the duration of the subscription plus any applicable data retrieval period.
• Campaign Data: Retained for the subscription term plus twelve (12) months for reporting and compliance.
• Payment Data: Retained as required by financial regulation (typically seven years).
• Usage Data: Retained in identifiable form for up to twenty-four (24) months; anonymized data may be retained indefinitely.
• Communication Data: Retained for the subscription term plus six (6) months for dispute resolution.

8. Your Rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Request erasure of your data (“right to be forgotten”)
• Restrict or object to certain processing
• Request data portability in a structured, machine-readable format
• Withdraw consent at any time (without affecting prior lawful processing)
• Lodge a complaint with a supervisory authority

To exercise these rights, contact us at dpo@adscod.com.

9. Security

We implement appropriate technical and organizational measures to protect personal data, including:

• Encryption at rest and in transit
• Access controls and authentication mechanisms
• Regular security assessments and audits
• Incident response and breach notification procedures

For full details, see our Product Disclosures.